top of page
iMac

communication by design

Experienced communicator and UX specialist dedicated to crafting clear, engaging, and user-focused solutions that make an impact.

how I can help

I create communication and UX solutions that make an impact. Alongside designing user journeys, video tutorials, and SharePoint sites, I bring extensive experience in leading transformation and change communication strategies — ensuring clarity, engagement, and successful adoption. Whether it’s crafting compelling content, delivering employee campaigns, or guiding complex change initiatives, my focus is on helping your business connect with its audience and achieve its goals.

learning.png
Training & Onboarding

Clear, engaging training materials are essential for successful onboarding and adoption of new systems. I create tailored guides and video tutorials that align with brand guidelines and make learning practical, interactive, and user-friendly.

Strategy.png
Change Communication Strategy

Leading transformation requires clarity and trust. I develop and deliver change communication strategies that engage stakeholders, reduce resistance, and support smooth transitions during organisational change or IT transformation.

SP.png
SharePoint Site Design & Optimisation

I create and customise SharePoint sites from a blank canvas to meet a variety of business needs—whether for communication, collaboration, document management, or project tracking. My focus is on structure, usability, and visual appeal, ensuring every site is intuitive, effective, and aligned with your organisational goals.

Engagement.png
Campaigns & Employee Engagement

I design and deliver creative campaigns that inform, inspire, and connect employees. From internal initiatives to engagement strategies, my work ensures messages are clear, impactful, and aligned with organisational goals—helping teams feel informed and motivated.

UX.png
UX Design & User Experience

I work on creating clear, intuitive user flows and communication structures that enhance engagement and understanding. By applying UX principles to content and navigation, I ensure that every interaction is simple, purposeful, and aligned with user needs—helping businesses deliver a seamless experience across their digital platforms.

other ways.png
Other ways I can help

I offer a range of services to help your business run seamlessly, including board packs, newsletters, organisation charts, and end-of-year reviews. I can assist with projects that you don’t always have the time or resources to complete—providing professional, reliable support when you need it most.

Wooden Pencil Colors

about me...

I’m a strategic communications specialist with over 20 years’ experience leading employee and customer engagement across large-scale change and transformation programmes.

 

My work has spanned a wide range of sectors—from finance and pharmaceuticals to sport and utilities—delivering insight-driven strategies and creative campaigns that move people to action.

​

In recent years I’ve focused on User Experience and employee engagement for smaller change initiatives, partnering closely with cross-functional teams to ensure messaging, design, and delivery truly meet end-user needs.

 

I’m passionate about aligning with brand guidelines while adding that spark of creativity that elevates engagement and leaves a lasting impression.

​

For me, great outcomes are built on clarity, empathy, and precision—and I take pride in bringing those qualities into every collaboration.

workingtogether

how we can work together...

Though I live in a very rural part of North Wales, I've worked with clients in the US, Ireland, Germany, Switzerland and across the UK. I tend to work remotely - catching up with clients online or by phone.

​

I work on an hourly, day or job rate - depending on the type of work you require and what works best for you. 


I work on a Mac / MacBook using Office 365 so we can utilise all the wonderful collaborative tools that provides. 

Though I do use DropBox, my preference is OneDrive as it simplifies the sharing of information and allows us to work on reviews and final edits together in real time.

White Furnitures

the process

Stationary photo

Strategy

We'll kick off with an initial chat to discuss your requirements, making sure I'm a good fit for you and your business.

Painting Wall

Initial design

Once you have engaged my services I'll draft an early design to make sure you're happy that I'm heading in the right direction.

To-go Bag

Delivery

I'll incorporate your feedback into the final version. And I'll make time for reviews and revisions along the way.

process
a few examples of my work*

*Much of the work I carry out for clients is completed under a non-disclosure agreement - meaning it must remain confidential.

client testimonials

I had the pleasure of working with Debbie over 18 months, during which she brought external support to my change management team.  She provided professional support across a broad range of activities—from communications and planning to content creation, animated tutorials, and design work. Her proactive approach and ability to deliver high-quality work make her a trusted and experienced professional I can highly recommend.

Debbie applied her UX knowledge to map user flows and simplify complex decision paths while supporting the development of a Procurement compliance tool. Her work helped ensure the tool was both intuitive and aligned with business and regulatory needs.

On top of her creativity and communication skills, Debbie is especially at ease using tools like Camtasia and Canva to produce engaging tutorials and impactful visual content. Her technical agility, combined with her user-centred mindset, enhances her ability to bring messages to life and support change initiatives effectively.

She’s a reliable professional—committed, detail-oriented, and someone you can always count on to go the extra mile. It was a privilege to work alongside her, and I am very happy to recommend her.

Isabelle Hudovernik, Senior Business Transformation Manager, Lausanne, Switzerland

July 2025

recent clients

bluefrontier films.png
novartis-logo-transparent.png.webp.png
LLoyds.png
Paralympics.jpeg
Colorful Envelopes

Subscribe for updates and offers

Thanks for submitting!

get in touch for a free consultation

Drop me a line and I'll get back to you very soon

Thanks for getting in touch

Designed by Debbie Ashe | © 2023

  • Facebook
  • LinkedIn
bottom of page